The Toothbrush

When we woke up in the morning, we start our day by finishing our morning routines. One of the most important and foremost thing we would search for is the toothpaste and toothbrush to clean our mouth. This gives pleasant feeling for us and also to people around us. Similarly, we follow the same process before going to bed. When everyone is looking for these products around the globe as soon as they wake up, then think about the market share and demand for these products. 

There were 2 big companies which are expert in manufacturing toothbrush and toothpaste. They manufactured many different kinds of toothbrushes for adults. They also hold equal amount of market share for their products. When a company A launch any new product, company B will follow and launch an alternate product to compete. However that was an healthy competition. Company A wants to launch first and they always go in a hurry and they need to hit the market first. However the company B will make a decision after considering all the aspects of demands and profit in the market. 

There came a demand of toothbrush for kids. Now, these 2 companies understood that they will gain the maximum market share and will lead the market if they can provide the necessary and quality product. As usual the company A, in a hurry, thought adults have a big hand and they need long and thick toothbrush. Kids have smaller hands compared to adults, hence they need smaller and thin toothbrush. They made the design and launched in the market. Initially, there was no competition and the product was bought by many people.

Company B went to the market and started analyzing more than 1000 kids. They had an extensive field research on how kids hold the toothbrush and how they used it. They got all the feedback on what they want. After the research, company B understood even kids need the longer toothbrush but with some grooves. This is because instead of holding the toothbrush with fingers like adults, they clung to the toothbrush. So, instead of making the small toothbrush like company A, they made a bigger one with some cartoons on the toothbrush to attract them. The product was an super dooper hit and they almost became like an monopoly company in making toothbrushes.

I don't want to mention the name of the companies. I am not in favor of any company or not the marketing person for any company. The whole point is the power of patience and having a detailed research before doing any action. It is not important to jump in hurry to get the market share. If the product fails, the bounce back will also be faster. Hence, taking time and entering the market at the right time and holding with patience and learning continuously will always give success. This also give the required knowledge to retain the success levels achieved. 

I wish every reader of this blog get the required knowledge and gain continuous knowledge before investing in financial market. Second chance is very rare and lets not hope for that when we can make the first chance more advantageous with patience and continuous learning.

Have a Great Day

B G Nareshkumar